B.A (Mass Communication) / Academic Year 2024-25 / Batch 2022-25 / Semester V / Specialization Core Courses : Communication Management

Luxury Brand & Marketing Communications

Catalogue Code: T5985
Course Type: Generic Core Course
Total Credit: 1
Credits (Theory): 2
No. of Hours: 15
Internal Marks: 60
External Marks : 40
Total Marks: 25
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220524

Retail Marketing

Catalogue Code: T2148
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220523

Customer Relationship Management

Catalogue Code: T2121
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220522

Communication Management Research

Catalogue Code: T5972
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220521

Design Thinking

Catalogue Code: T6749
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220520