B.A (Mass Communication) / Academic Year 2023-24 / Batch 2022-25 / Semester IV / Specialization Core Courses : Communication Management

Fundamentals of Advertising Creative and Copywriting

Catalogue Code: T5138
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220415

Overview of Media Industry and Planning

Catalogue Code: T5481
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220414

Fundamentals of Media Research Methodology

Catalogue Code: T5146
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Environment and Sustainability
Course Code: 504220402

Event Management

Catalogue Code: T5097
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220413

Social Media Marketing

Catalogue Code: T2613
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220412

Fundamentals of Integrated Marketing Communication

Catalogue Code: T5137
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220411