B.A (Mass Communication) / Academic Year 2023-24 / Batch 2021-24 / Semester VI / Specialization Core Courses : Communication Management - Advertising

Content Marketing

    Catalogue Code: T5956
    Course Type: Generic Core Course
    Total Credit: 3
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 30
    External Marks : 20
    Total Marks: 50
    Experiential Learning: No
    Primary Orientation of the Course: Other
    Course Code: 504220624

    Sports & Entertainment Marketing

      Catalogue Code: T2144
      Course Type: Generic Core Course
      Total Credit: 3
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 50
      External Marks : 40
      Total Marks: 50
      Experiential Learning: No
      Primary Orientation of the Course: Other
      Course Code: 504220623

      Advertising and Society

        Catalogue Code: T5979
        Course Type: Generic Core Course
        Total Credit: 3
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 30
        External Marks : 20
        Total Marks: 50
        Experiential Learning: No
        Primary Orientation of the Course: Other
        Course Code: 504220622