B.A (Mass Communication) / Academic Year 2023-24 / Batch 2021-24 / Semester VI / Specialization Core Courses : Communication Management - Advertising

Content Marketing

Catalogue Code: T5956
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220624

Sports & Entertainment Marketing

Catalogue Code: T2144
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220623

Advertising and Society

Catalogue Code: T5979
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220622