B.A (Mass Communication) / Academic Year 2023-24 / Batch 2022-25 / Semester III / Specialization Core Courses : Communication Management

Essentials of Brand Management

Catalogue Code: T2129
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220314

Consumer Behaviour

Catalogue Code: T2117
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504220313