Bachelor of Business Administration (Media Management) Honours-Honours with Research / Academic Year 2025-26 / Batch 2024-28 / Semester IV / Generic Elective Courses

Digital Marketing

Catalogue Code: T3680
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504240404

Consumer Behaviour

Catalogue Code: T2518
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504240403