Bachelor of Business Administration (Media Management) Honours-Honours with Research / Academic Year 2025-26 / Batch 2024-28 / Semester IV / Major Courses

Sustainable Marketing

Catalogue Code: TM2223
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504240402

Branding

Catalogue Code: T5634
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504240401