Bachelor of Business Administration (Media Management) Honours-Honours with Research / Academic Year 2025-26 / Batch 2024-28 / Semester III / Major Courses

Fundamentals of Marketing Research

Catalogue Code: TM2177
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Other
Course Code: 504240303

Retail Marketing

Catalogue Code: TM2135
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Other
Course Code: 504240302

Industry Project

Catalogue Code: T5804
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Other
Course Code: 504240301