Bachelor of Business Administration (Media Management) Honours-Honours with Research / Academic Year 2025-26 / Batch 2024-28 / Semester III / Major Courses

Fundamentals of Marketing Research

    Catalogue Code: TM2177
    Course Type: Generic Core Course
    Total Credit: 5
    Credits (Theory): 2
    No. of Hours: 60
    Internal Marks: 100
    External Marks : 40
    Total Marks: 100
    Experiential Learning: No
    Primary Purpose of Course: Entrepreneurship
    Primary Orientation of the Course: Other
    Course Code: 504240303

    Retail Marketing

      Catalogue Code: TM2135
      Course Type: Generic Core Course
      Total Credit: 5
      Credits (Theory): 2
      No. of Hours: 60
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Experiential Learning: No
      Primary Purpose of Course: Entrepreneurship
      Primary Orientation of the Course: Other
      Course Code: 504240302

      Industry Project

        Catalogue Code: T5804
        Course Type: Generic Core Course
        Total Credit: 5
        Credits (Theory): 2
        No. of Hours: 60
        Internal Marks: 100
        External Marks : 40
        Total Marks: 100
        Experiential Learning: No
        Primary Purpose of Course: Entrepreneurship
        Primary Orientation of the Course: Other
        Course Code: 504240301