Bachelor of Arts (Mass Communication) Honours/ Honours with Research / Academic Year 2025-26 / Batch 2023-27 / Semester V / Specialization Core Courses : Digital Marketing and Advertising Management

Advertising Film Making

Catalogue Code: TMC5226
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504230510

Influencer & Content Marketing

Catalogue Code: TMC5227
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504230509