Bachelor of Arts (Mass Communication) Honours/ Honours with Research / Academic Year 2025-26 / Batch 2023-27 / Semester V / Specialization Core Courses : Brand and Media Management

Management Strategy

Catalogue Code: TM2221
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504230514

E Customer Relationship Management

Catalogue Code: TM2222
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504230513