Bachelor of Arts (Mass Communication) Honours/ Honours with Research / Academic Year 2024-25 / Batch 2023-27 / Semester IV / Generic Elective Courses Group : Communication Management

Digital Marketing

    Catalogue Code: T3680
    Course Type: Generic Core Course
    Total Credit: 5
    Credits (Theory): 2
    No. of Hours: 60
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Experiential Learning: No
    Primary Orientation of the Course: Other
    Course Code: 504230402

    Consumer Behaviour

      Catalogue Code: T2518
      Course Type: Generic Core Course
      Total Credit: 5
      Credits (Theory): 2
      No. of Hours: 60
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Experiential Learning: No
      Primary Orientation of the Course: Other
      Course Code: 504230401