Bachelor of Arts (Mass Communication) Honours/ Honours with Research/Batch 2023-27/ Semester III/Specialization Core Courses : Communication Management

Fundamentals of Marketing Research

    Catalogue Code: TM2177
    Course Type: Generic Core Course
    Total Credit: 5
    Credits (Theory): 2
    No. of Hours: 60
    Internal Marks: 100
    External Marks : 40
    Total Marks: 100
    Experiential Learning: No
    Primary Orientation of the Course: Other
    Course Code: 504230309

    Retail Marketing

      Catalogue Code: TM2135
      Course Type: Generic Core Course
      Total Credit: 5
      Credits (Theory): 2
      No. of Hours: 60
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Experiential Learning: No
      Primary Orientation of the Course: Other
      Course Code: 504230308