Bachelor of Arts (Mass Communication) Honours/ Honours with Research/Batch 2023-27/ Semester III/Specialization Core Courses : Communication Management

Fundamentals of Marketing Research

Catalogue Code: TM2177
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504230309

Retail Marketing

Catalogue Code: TM2135
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 504230308